Setting up your business can be hard, as there is much to know and do to be successful. A good starting point is to discover what the main goals are for your business and what are the things you can do to make your goals come to fruition. Running your business online has many advantages, but won’t work in many cases.
People will need to see your company and know immediately what it primarily does. Starting with a great name is key.
After you’ve chosen the name,you should definitely think of a logo that will be eye-catching and get stuck in your customer’s or client’s heads.
Once you have those things, if your business doesn’t have a physical address you should set up a virtual mailbox to handle your mail and give your business its own address that isn’t your home. Your client’s or customer’s don’t need to know where you sleep.
After you have the address set up, it’s time to get your business cards ready. Make sure the business cards you choose reflect the style of your business and purpose.
The business cards also need to be eye-catching enough, so that when a person is looking through a stack of cards, they will recognize yours.
Setting up your online presence is also very important - and don’t forget social media! Choosing a host for your website is as important as who will design it.
If you choose a lower cost hosting plan to start with, that is fine, but you need to be prepared to check your traffic frequently and upgrade plans as your traffic increases.
Along with a website for your business, you should make sure to set up a Facebook, Twitter, and Instagram for your business at a minimum. Also make sure you set up and maintain a LinkedIn page.
Post as often as possible to your website and social media to make sure you are reaching as many people as possible.
There are many other tools and apps available to streamline your business as well. Make sure you choose the best ones that work for you.
Some great tools that are “must haves”, have trial versions that give you the opportunity to test them out before purchasing. If one tool doesn’t work for you, there are always countless others that are available to try.
If you’re looking to List and Increase your sales, a tool like Lead Pages is a great way to start. Lead Pages makes creating your web pages and adding products to your website even easier with drag-and-drop simplicity.
You should also consider opening a PayPal account to make it easy for your customers to pay for goods and services online.
Also, be sure to check out a tool to make managing your social media even easier. Buffer will enable you to create one post and easily post it to all of your social media accounts in one shot.
Check out Virtual Staff Finder for virtual assistants. As you grow your business, you’re bound to need help, and virtual assistants are a great way to get that help on a per project b or an ongoing basis.
Accounting is one of the most important parts of your business, and there are lots of choices to help with that. Many of them are more than just simple bookkeeping programs - they will also make it easy to send your invoices. Some of these tools can seem costly at first, but if you consider the time they save, they are definitely worth it.
You will also want to consider some form of online file storage.There’s no reason to store everything on your hard drive. Google Drive is a great choice and provides 15 GB of free storage.
Document creation is more important than you may realize. There is Microsoft Word - the trusted standby everyone uses, but there are also many free options that have just as many functions without the hefty cost. Google Docs is a great one to start with.
As you can see there are tools for just about everything, so make sure you look into them. There is no reason for you to do everything the hard way!
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